16 Digital marketing tools that every small business should make use of.

As we all know, the number of small scale companies, startups, and individual entrepreneurs is increasing exponentially day by day, which means the competition for a particular small business is increasing too. Everyone is looking for the competitive edge to stand out of the crowd. Everyone wants to build most of their business. But the one who slips through this huge competition is the one uses the perfectly analyzed strategy. Growing without using any external resources is pretty tough in this arena. Also, another main thing to be concerned from a small scale businessperson is that the budget should be low. These companies can’t afford to pay more than what they earn to some resource which will give insights to earn more, at least in this section of digital marketers. So, here are some tools which are extensively free segregated into different sections which will surely help you make your company more productive and also makes insights much more easier so to get live details about where the website stands in the rank of SEO or what content to choose and how to deliver it to the audience. The best thing about these tools is that they are very affordable and many of them are free for basic users.

The list of all aspects which are going to be covered by these tools are

  • Content writing
  • SEO
  • Design
  • Analytics
  • Social media handling

Content writing

No matter how big or small a business is, good content is really one of the most essential parts of the business. Without good content, it is really easy for that business to go down in the market within a few months, even if its a huge company. I would suggest four tools of my choice for writing the best content flawlessly for the new players in the game, businesses that emerged a short time before.

Those are

  • WordPress
  • Grammarly
  • Evernote
  • BuzzSumo

Let’s give a deeper insight into each tool.

WordPress

It is one of the largest content management platforms, unarguably. It owns almost 25% of websites on the internet. It is an open source platform and is free for personal usage websites and other plans are highly affordable too starting from $8.75 per month. It is free to use, edit and redistribute. The user experience in WordPress is really great and flawless.

Grammarly

It’s the best grammar checking tool you can find online and does check all basic grammar check in your context. Although the premium version of this tool is a bit pricey, it’s worth investing in it.

Evernote

This is another popular tool used by a lot of content writers and businesses. It is a note-taking software used to take notes for any article you have been working on.

BuzzSumo

The core BuzzSumo functionality is the ability to turn up the most shared content on any topic you choose. When helping clients build an annual editorial calendar we often help them identify the landmark themes we believe need to make up their total body of work and then turn to BuzzSumo to fill in specific areas that seem to have the most appeal based on universal sharing.

SEO

In this competitive internet world, even if your content is really great, it’s too hard to be in the top of a google search if the keywords are not carefully optimized such that it can reach the top of the search results. Some of the tools to improve your keywords game are

  • AnswerThePublic
  • Google Adwords
  • Ubersuggest
  • MOZ

AnswerThePublic

This is one of the best websites which doesn’t make the keyword searching process boring. For every keyword you choose, It shows the content ideas and gives an insight on which question of inquiry is popular in google search results.

Google Adwords

Google Adwords is a tool of choice for many people. After all, Google is the one who makes us search ideas for SEO and they give a tool to resolve the same. They offer search, display and video advertising to help you reach your customers where they’re searching. AdWords will require an investment to be successful, but it’s worth it for your business to drive more traffic to your website.

Ubersuggest

Ubersuggest is a free tool developed by a famous digital marketer Neil Patel which allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.

MOZ

It is another keyword finder tool in which it uncovers content and link building opportunities, track your site’s link profile over time and compare to competitors for intelligent, targeted link building.

Design

After making the perfect content which will certainly gain you more views, it’s your responsibility to make the content interesting for the viewers. It requires visual representations, videos, interactive content, etc. To help with designing the content in a more visually aesthetic way, I have four tools to suggest. Those tools are

  • Canva
  • Photoshop and illustrator
  • Pexels
  • Crello

Canva

Canva is a famous online designing tool recommended by a lot of bloggers. It has templates which can be used instantly add your content in a simple way and deliver it as an image. It has different sets of tools for specific needs. It’s a pretty handy tool which everyone should once give a try.

Photoshop and Illustrator.

The classic way of designing. The range of things you can design is endless. But, yeah, it needs a lot of practice and knowledge to make it perfect for us. But, once learned this tool can be used for anything.

Pexels

This is more like an online gallery full of free stock and royalty free images. The quality of all images are unbelievably good and the wide range of images makes it easier to search any type of image you want.

Crello

Crello is another graphic designing tool used by a lot of bloggers to create images for their content. It is more similar to Canva but got a wider variety of tools in it. Also, there’s no premium or pro version to it, which means the free version itself has got every single tool and template a designer can use.

Analytics

As a small scale business, it is very crucial to keep updated about the insights of your websites in almost every aspect. Themore insightful and predictive you are about when to post and what to post. This is accurately predicted by observing the analytics and deciding accordingto it by finding when the traffic is more and when it is not. There’s no needto use multiple analytics tools at the same time because it leads to nothingbut confusions. The most trusted and most insightful tool used for this purposeis google analytics.

Google analytics

It is totally free and the most popular tool you can use to measure those visitors. It provides valuable insights that can help you to shape the success strategy of your business. Google Analytics has a feature that reduces the work that is required to put Google Analytics data into GoogleDocs, Sites or Spreadsheets. All you need to do is set up your Google Analytics account and copy a simple piece of code on your website.

Social Media management

As much as important making content is, maintaining the data of its performance in other social media platforms is essential. For a small scale business, it’s critical that they keep constantly updating whatever is being posted on their website in their respective social media platforms too. Some of the essential tools to handle all mainstream social media platforms at once are

  • Sprout Social
  • MailChimp
  • Hootsuite

Sprout Social

It is a well-organized platform to handle four social media at once. The overall experience is good but it’s overpriced than other tools.

MailChimp

MailChimp is a web-based email marketing service. It helps you design email newsletters, share them on social networks, integrates with services you already use, and track your results.you can send a newsletter or announcements about your upcoming shows via your email. Email providers like Gmail, Hotmail, and Outlook, however, are designed for one person to send one email to just a couple people at once.

Hootsuite

Hootsuite helps you keeps all your social media in one place. You can easily view your feeds, schedule updates, monitor keywords, engage, and a lot more. It is also available in the form of a mobile application. And it got an edge over Sprout social because of how affordable it is. Another merit it has over Sprout social is that it has multiple accounts linking, whereas the former doesn’t. It is a big deal if you are investing more money on it, which becomes pointless.

Conclusion

The tools that are aforementioned only are very few among a lot of tools available. Although all tools are not free, it’s worth investingin some of these tools. It will surely pay off if you use them as much profitas you could. Patience is the key to success. Being a small scale business, ittakes time to grow and emerge as a profitable company. Keep hustling and neverlose hope.

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