Tips to find the perfect content management system for your website.
Finding the best content management system is very crucial for your business. It might seem less important at the initial stages but eventually, when you grow your page, it’s very essential for the daily handling of your website. It’s not like whichever content management system charges you the most is the most reliable. With the market emerging a lot of CMS providers, important to choose which is suitable for your needs and your routine. In this blog, I will be talking about some tips to find your perfect CMS.
What is CMS?
A content management system is a software that helps the creator manage the creation and delivery of all their content. It includes a lot of features where you can handle how to deliver your content and also how versatile it is to be compatible with other services. A classic example of a CMS would be WordPress which is really user-friendly and provides a lot of services. There are many other CMS like Squarespace, Blogspot, wix which provides similar features as of WordPress but with few differences in the user interface.
The 10 key points you have to remember while choosing your CMS are
- Knowing your needs.
- Your budget.
- Get product demos
- Is it SEO friendly?
- Is it secure?
- Integration with web analytics
Knowing your needs
Analyzing your needs from the CMS is very crucial to start with a business. It gives you the basic idea of what type of CMS is right for you. In general, you will have to look for customizability, security, responsiveness and any more features you think you need. There are varieties of CMSs available for each scales.
Budget plays a major role in starting up a company. How much can you afford to allocate for your website CMS alone? Always stick to your budget and avoid over-buying. You may think more the features are, more helpful it is. No, know what is required and ask yourself do you or will you that feature in the near future? If no, you shouldn’t waste money on it. Its just extra money is thrown inside the gutter for a feature you never used or never will. It’s better to reside on an option where you will be comfortable with all the features and also the price.
Take time to realize what you are going to do. You can start as a personal blog, but you might want to sell your works too. You may start a business on your own but can recruit others later. Realize what type of CMS you need. Whether the one which allows a lot of users to operate at a time or allowing you to integrate it with your business. Have a far vision of where you see yourself doing in the future with this website and analyze whether it can do it. Make a list of all the content management systems that offer your requirements. You can then compare the various CMS options based on the features they offer and how well they fulfill your requirements. In other words, whatever platform you opt for has to offer all the functionality you’ll need to run your site successfully.
Get some product demos, compare the demonstrations of different products. The best way to do this is to make sure that all the demos cover the same usage scenarios. For each scenario demonstration, you should focus on shortcomings and risks: clues that the technology will impede efficiency. Don’t concentrate on one CMS at a time and then moving to the next one, this will not give way to same usage scenarios. Once you have worked through your feature requirements, finished your usage scenarios and done the primary product research, the next phase of the selection process includes evaluating the products against your documented needs.
Successful completion of this phase will mean that you have selected a product and/or implementation partner that is compatible with both your content and your way of doing business. The product satisfies both your objective and subjective criteria. This is the reason why you have to take product demos very seriously.
Is it SEO friendly?
This is one of the major features many people doesn’t give much attention to. The list of features which makes a CMS SEO friendly are
- Does it allow external SEO tools from other websites?
- Is the URL easy to read like (http://writeturn.in/strategies-blog-visitors/) or just with random characters mixed up together?
- Does it allow you to alter the URL style to whatever you want?
- Does it allow you to write unique titles and descriptions?
Make sure it checks all these features and then choose your content management system.
Is it secure?
Content management systems are the primary target of many hackers and spammers. It is very very crucial that you choose a CMS that gives you the most protection from these people. Do some research on the platform you are analyzing and find their previous security issues and check if they cleared it. Make sure it gives you the information whenever someone gets past the security or trying to log in. Some CMS has 2 step verification, just like how Google has. In the case of spammers, find whether the CMS can support a plugin to check for spam comments and erase them automatically.
Integration with web analytics
As important CMS is for content, make sure it allows you to integrate with any web analytics and the information is updated in real time because analytics places the major role for any kind of business. The most famous web analytics is Google analytics. And most of the CMSs can integrate with analytics but if you are using any other web analytics, make sure it works for the CMS you are checking for. This is very essential for the growth of your business.
Make sure your CMS has a lot of choices you can choose from. It is important because there are CMSs where there’s only one external application which they provide and give you no choice. But most of them give you a wide range of affordable and essential tools. Be sure you make the most out of it. And also don’t spend too much for many plugins which are basically going to do the same thing as something which is already available for you. Make the most out of free plugins, only if you get a better understanding of it, if you think upgrading is good, then go for it. Again, everything comes under what you feel is good for you and how much you would like to spend for it.
All that we discussed before are done in the back end of the service. But the people who are going to use the website are common people and potential customers who can turn to leads. Make the user interface more intuitive for the viewers so that they don’t have to hassle a lot to find something. It’s always better to have it simple and easily navigatable than a interface with a lot of options stuffed in a page making them confused. Also, it shouldn’t be very technical. Even that aspect should be addressed.
From excluding the CMSs which are not suitable for your business, you would be left with few which you feel will do the work. From the shortlist, again evaluate each with the aspects in priority order of which features you want the most as now you know what are the features that are essential to make your website work with a good CMS.
Some well-known CMSs
This is indeed the most well known CMS for many people. he pros to choosing WordPress are many, including its flexibility, customizability, and ease of installation and use. WordPress also offers thousands of add-on options in its Theme Directory and Plugin Directory, which enable you to customize your site’s look and functionality.
It’s also one of the more specialized options, with a focus on eCommerce and small business sites
One of Wix’s greatest advantages is its drag-and-drop interface, which makes customization of your website easy even for beginners. There are also many add-ons, also known as ‘applications’, which can be used to add new features to your site quickly.
This is technically a website builder rather than a CMS, which means that your site will be hosted for you and managed online. Squarespace has made a name for itself among first-time website owners who are looking for a simple solution. The platform offers hundreds of premade templates, which makes website creation quick.
There are hundreds of content management systems available, all with their own unique features and benefits. Choosing a CMS is a tough ask. You have to balance multiple requirements across multiple departments, evaluate dozens of options and pick something that fits the Goldilocks zone of cost, complexity, and ease of use. This checklist is a good place to start and will help you narrow down your options when it comes to choosing the right CMS and vendor for your business and needs.