Why should you increase the number of blog visitors for your business?
From the statistics of HubSpot, 55% of marketers say blog content creation is their top inbound marketing priority. Marketers know that it’s essential for any business for that matter to have a separate blog section and also to concern about the number of blog visitors as much as their product.
Due to big players, it’s tough for small business owners to position the brand on the internet. But blogging is a way that not only positions your brand strongly on the internet but also increases sells as the number of blog visitors increase. Customer not only want products but they also want unique experiences that a blog can create.
In this article, I will be talking about a few simple and effective strategies to get more blog visitors.
If you’re ready to start getting real blog traffic, real fast, then keep reading. You won’t be disappointed.
It has been proven that blogs with fresh and new content regularly is more likely to get more blog visitors. More often you update, more the traffic will be. Writing regularly is the most popular and known strategy by a lot of people to get more blog visitors. Even if you post two blogs a week, be consistent with it, and post two blogs every week. You will surely observe an increased insight on your blog visitors.
As much as writing content is essential, making it hit the top rank in google search is more important too. Use search engine optimization tools and other critical tools to make blogging more insightful and more productive. Optimize your blog and your articles to rank well for relevant keywords in Google and other search engines. You can read more about the importance of SEO here.
Write better titles
8 out of 10 people will click to read your content if you get the headline right. Titles for blogs are more important than the content itself. Potential readers will decide whether to continue reading the blog or not by judging how good the title is. Choose your title strategically to get more visitors. Try to adapt titles from magazines. Magazines make their readers more curious by writing titles which are sure to increase the number of readers. Adapting their strategy will surely increase your blog visitors. There are two important points to remember while writing a headline to get more blog visitors
- Your headline is a promise and you should always give content on your promise
- No matter what headline you write, it should leave an unanswered question.
Link to other blogs.
Build a community. Link to other bloggers. Connect with influencers who are doing incredibly well and get pieces of advice from them. Add the same to your blog wherever it’s related and make them look really good. Compliment them for the advice and maybe add a quote too. Send them a mail that you have featured them in your post. Most likely, they will share it too, which is like a free promotion for your website. This routine will increase your blog visitors for sure.
Follow this quote and you will surely do well in social media.
“Your story needs to move people’s spirits and build their goodwill so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.” -Gary Vee
Backlinks are just links from other websites that point to your website, basically increasing the chance of getting blog visitors from their engaging followers. These are very crucial and hard to get but are gems to increase your search rankings. Google determines the importance of your blog by looking at the number of backlinks you have for your website. First, track your brand mentions. Next, email the authors of the posts and thank them for the mention. Then ask them if they wouldn’t mind linking to your site. A good backlink requires someone to write a relevant article mentioning you and to link to your site. This is far harder than getting someone to share your content.
Use Analytics and find your strategy
There are no exceptions here – it’s a useful and important tool for every website owner. One of the first things we recommend website owners do when launching a new site is to get tracking set up for Google Analytics. Why is it so important?
It is important because blog visitors data on its own is useless. But When the data is put into perfect usage like knowing when the website is more active, where your top audiences are concentrated and a lot of things are taken into account and put into use. You can post exactly at the time when traffic is more, use targeted keywords, etc.
But why to use Google analytics and not others?
- It is really powerful (“enterprise-class”) software.
- The Standard version is free.
- Google’s tremendous cloud infrastructure allows them to rip through very large data sets rather quickly.
- It has a nice, clean User Interface.
- They want to use data to make informed business decisions.
Write guest posts
Search for websites with your target audience and ask them if you can contribute a guest blog post. You will link your blog within the post. If their audience like your content, it sure will increase your blog visitors. Guest posts are widely used to encourage other creators and build a better community. Visitors that read your blog post can turn into new leads for your business. When you guest blog you are networking with new potential leads. Sara Mannix, CEO of Mannix marketing which is an incredible digital marketing agency has accurately pointed out why guest posting is important
Involve in Social media groups.
There are facebook groups, LinkedIn groups, Twitter chats, and G+ community. There are a lot of communities within these social media who are of the same niche as yours. Interact with them, update yourself with the latest happenings in your niche. The most important advantage of these groups is that you get a chance to talk with a lot of other bloggers. You can ask them to check your blog and ask them to share it. You can also potentially get more chances of guest blogging through these groups.
Here are a few guiding principles to make this work well:
- Always go with the rules the owner says.
- Do not post any of your own content until you’ve built a strong relationship with the community. This could take a few days, or a few weeks, depending on how big and active the group is. I recommend posting at least 10-20 times with helpful comments before you drop a link.
- Share relevant and useful stuff. Just like we discussed in the last section, share your peers and the industry influencers stuff in the group and tag them.
Invite guest contributors
Ask other bloggers to write guest posts on your blog. This has a lot of positives. One, you get to add more content to your blog, without making any effort, which is really good. Two, These contributors will surely share this blog to their communities which will increase your blog visitors. Additionally, your audience gets a chance to read something different with a new way of delivering content because each and every creator has their own style of conveying. Make sure you surely pitch in guest posts to your blog often.
Include relevant media
Including visual media like photos and videos in your blogs will surely increase traffic and your blog visitors. You can customize the pictures in canva, which gives you a very wide variety of media to choose from. Not only that you can post pictures and videos that are relevant, but also the alt text can be used for your keyword. If you get a chance to include your keyword anywhere, always do it. This way, you can increase your blog visitors through media.
Email traffic generation
Yes, it’s a very old method but ask yourself, have you or anyone you know have stopped using emails entirely? No. Emails are the core of everything. You can still make a lot of profit and increase the number of blog visitors through email marketing. Redicati revealed that there are over 3.6 billion email accounts worldwide and that more than 247 million emails are sent every day. Email experts also claim that, on average, for every $1 you spend on email marketing, you’re going to make up to $42 back. But is it that simple, no. How to make email marketing profitable for your blog?
Make a list of your most active subscribers. And send specific emails to them. The most important benefit of this is that you are targeting very specific leads. You only need the right people. This will be perceived by Google as your website is of more good content, in turn increasing your rank in a search engine, in turn, getting your more blog visitors.
Now you know how to increase your blog visitors in 2019. Using SEO will benefit you in the long run while using social media will give you immediate traffic and also an audience to help you in the long run. These two essential strategies are short and sweet enough to be mastered in an afternoon, yet powerful enough to move the needle in your business.